The well-known singer and actress Selena Gomez founded and owns the American beauty company Rare Beauty. Selena Gomez’s vision for Rare Beauty transcends makeup; it is about embracing individuality and encouraging people to feel confident in their unique selves. The brand was created to challenge conventional beauty standards by promoting inclusivity, supporting mental health, and redefining the notion of perfection. Inspired by her third studio album, Rare (2020).
Thank you for reading this post, don't forget to subscribe!Rare Beauty debuted on September 3, 2020, both on its own website and at Sephora locations around North America. Since then, the company has increased its presence in Europe, Asia, and the Middle East, giving a worldwide market access to its superior products. Rare Beauty is a movement dedicated to creating a positive effect, not just a beauty brand. The company demonstrates its commitment to provide vital resources for mental well-being by donating one percent of all purchases to the Rare Beauty Impact Fund, which supports mental health projects.
Selena Gomez’s Journey with Rare Beauty
On February 22, 2019, Selena Gomez established Rare Beauty with a specific goal in mind. She revealed that she had been meticulously creating the cosmetics line for the previous two years when she made the official brand announcement on social media on February 4, 2020. Gomez revealed that she has assembled the ideal group of collaborators and team members to realise her idea and build a brand that transcends the surface level of beauty.
Gomez highlighted in her statement that the concept of Rare Beauty is about how people see themselves, not about living up to the expectations of others.She urged individuals to value their individuality rather than always comparing themselves to other people. ”Any photo, like, or comment does not define you,” Gomez said, emphasising the value of accepting oneself. She went on to say in an interview with Allure that one’s inner confidence and sense of worth should be used to determine one’s beauty rather than seeking approval from others.
Rare Beauty’s Global Expansion and Product Lineup
Selena Gomez revealed on Instagram in August 2020 that Rare Beauty would formally debut on September 3rd, with goods available on the company’s website and in Sephora locations around North America. 48 tones of foundation, matte lip cream, brow definers, liquid blush, and lip balm were available in the first product selection. The Forest Stewardship Council (FSC) has certified Rare Beauty’s goods as cruelty-free and vegan, and its eco-friendly water-based ink is printed on them.
Rare Beauty’s expansion into the Middle East, Europe, and Southeast Asia was a reflection of the brand’s increasing appeal on a worldwide scale. By using Space. NK to launch Rare Beauty in the UK in February 2022, the company strengthened its position in global markets. The brand’s image has also been greatly influenced by its viral blush on TikTok, where a lot of consumers have been complimenting the product on its pigmentation and quality.
Rare Beauty’s Commitment to Mental Health
Promoting education and awareness about mental health is one of Rare Beauty’s main goals. To this purpose, Selena Gomez founded the Rare Impact Fund, which is devoted to helping youth obtain mental health services. One percent of all sales of Rare Beauty will be contributed to the fund, as part of the brand’s commitment to raise $100 million for this cause over the next ten years. The Yale Centre for Emotional Intelligence and Didi Hirsch Mental Health Services were among the eight organisations that received a $1.2 million grant from the fund in its inaugural year.
During Mental Health Awareness Month, Rare Beauty started its first GoFundMe campaign with a $200,000 donation goal in an effort to raise awareness of mental health issues. In order to promote mental health education and push for more financing for mental health services in educational institutions, the company also started the “Mental Health 101” campaign.
Inclusive and Accessible Beauty
With a wide choice of 48 foundation and concealer shades to suit all skin tones, Rare Beauty is dedicated to inclusion. The brand’s packaging is easy for people with disabilities to use because it is made with accessibility in mind and has a round applicator at the top. This well-considered design decision demonstrates Rare Beauty’s commitment to producing goods that are both excellent and reasonably priced.
Selena Gomez’s Rare Beauty is a bold statement against the unattainable beauty standards that society frequently imposes, and it’s more than just a makeup brand. Rare Beauty is redefining beauty and enabling people to appreciate who they really are by advocating for inclusion, self-acceptance, and mental health.
